tenryo

the japanese jeans label tenryo denim is not - like its sister brand strike gold - about classic jeans styles of the american 50s. instead it is about the perfect balance between fashion and current jeans trends on the one hand and traditional japanese denim craftsmanship on the other. the color palette goes far beyond blue and black. but no matter how colorful the jeans fabrics are, all are without exception made on old vintage looms in japan's denim capital okayama. and the use of kanji in the logo also points to the brand's traditional roots.