sunray sportswear

anyone who knows us knows that we at stuf|f are constantly on the lookout for the perfect basics. the perfect jeans, the perfect sweatshirt, the perfect t-shirt ... so it's no wonder that we and sunray sportswear, founded in 2019, had to come together at some point. company founder and designer colin campbell is passion personified, for whom well-made t-shirts and sweatshirts, as simple as they may seem, are in fact true works of art. the garments he designs in newquay, cornwall, are inspired by the 1950s and are all made in japan from both premium and ochiwata recycled cotton on old vintage circular knitting machines. the process is highly complex and time-consuming - each piece takes around 1.5 hours to make - but the result is more than worth the effort.