nimude

the young japanese denim label nimude unites fashion, vintage and japanese artisan. nimude - anagram for the japanese word for denim: "denimu", - was founded in osaka in 2017 by kei akaho, a french-born japanese denim nerd. after years of working in the denim bizz kei wanted to create a jean of highest quality that is different from the typical japanese vintage copy jeans. his goal was a jean with minimal-contemporary design that fits to any fashion scenes such as luxury, vintage and street fashion. the one perfect jean for all styles and occasions. due to his personal french heritage and since the birthplace of denim is nîmes kei wanted to have a strong french essence in his brand. all the labels and logos for the okayama-made jeans are made in france and you can definitely see and feel a good portion of parisian nonchalance in each pair of nimude. this is truly a perfect brand for stuf|f.