j.m. weston

the french premium brand j.m. weston was founded in limoges in 1891 by édouard blanchard and is still renowned for its craftsmanship and timeless elegance. the american-sounding brand name - highly unusual for france - was introduced in 1922 by édouard's son eugène. weston is the name of the town near boston where the young blanchard learned the goodyear welted shoe-making method at the beginning of the 20th century. what the two letters ‘j.m.’ actually stand for is not known. it is believed that they are a kind of phonetic abbreviation for ‘j'aime’ (i love). all shoes are still made in limoges and combine french elegance and style with excellent craftsmanship.