aloha blossom

aloha blossom is a japanese hawaiian shirt brand headed by artist kiyosaku ue. each shirt is made in japan from wonderfully soft viscose that feels wonderfully cool on the skin even at higher temperatures and does not stick to it, even if you sweat. aloha blossom sees itself as a “luxury” brand. but not in the conventional sense of expensive and exclusive. rather, the aim is to make the wearer a little happier with an aloha blossom shirt on his journey of discovery and search for his very own individual luxury. quasi relax for re luxe.